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AGP Mission Statement
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Atlantic Gaming Partners continues to move forward
with the aim of becoming one of the most significant
players in the online gaming world. We shall achieve
this by implementing our dual strategy of marketing
online gaming brands through our unique affiliate
network, AGP Affiliates, and by developing games for
mobile devices like smart phones and tablets.
AGP recognizes that, although the Internet market for
games and gaming is huge and continues to grow, the
largest growth area for gaming is the mobile market. For
that reason we are concentrating our product design and
development skills exclusively on new mobile games while
we continue to apply our marketing skills to both the
Internet and mobile markets.
AGP Affiliates allows website owners all over the world
to promote the largest selection of online gaming brands
through our one affiliate network. We continue to
integrate new brands into our network every week in
order to maintain a dominant position and provide the
most comprehensive service to our affiliates. The
software integration is more complicated for some brands
than others, which affects the cost and time scale
involved.
AGP has set up a product development division to create
unique games applications specifically for mobile
devices like iPhone, iPad, Android smartphones and other
handheld mobile devices. We are designing and developing
a range of mainstream games that will be downloadable
free of charge and will be monetized by advertising,
in-game purchases and paid upgrades. This is a proven
business model and with our marketing expertise we
expect to produce games that will become very prominent
in the mobile market.
AGP will become a recognised player in the online and
mobile gaming markets by always utilizing the most
modern and sophisticated technology available.
AGP Investment Strategy
In order to achieve our goals stated in our Mission
Statement above, AGP is investing in three main areas
which are marketing, product development and
acquisitions.
Marketing of our Affiliate Network in order to recruit
more affiliates consists mainly of advertising in trade
publications and exhibiting at trade shows worldwide. In
addition, online marketing is being carried out by our
marketing team in the Philippines who work alongside our
affiliate management team. Marketing strategies for our
other products will be determined by the target market
for those products when they are ready to be launched.
Product development, which includes research, design,
programming and implementation, is also carried out in
the Philippines by our highly skilled work force. All
work is overseen locally by project managers who report
to our senior management team in Spain. We are opening
additional offices in Argentina where we are also able
to employ low cost skilled staff to carry out
development and marketing of new games applications
specifically targeted at the Latin America markets.
In order to more quickly achieve a significant share of
the mobile applications market we are actively seeking
to acquire small applications development companies.
Acquisitions will be made strategically in order to
expand our range of mobile applications or to bring key
personnel into the AGP team.
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