AGP Mission Statement

Atlantic Gaming Partners continues to move forward with the aim of becoming one of the most significant players in the online gaming world. We shall achieve this by implementing our dual strategy of marketing online gaming brands through our unique affiliate network, AGP Affiliates, and by developing games for mobile devices like smart phones and tablets.

AGP recognizes that, although the Internet market for games and gaming is huge and continues to grow, the largest growth area for gaming is the mobile market. For that reason we are concentrating our product design and development skills exclusively on new mobile games while we continue to apply our marketing skills to both the Internet and mobile markets.

AGP Affiliates allows website owners all over the world to promote the largest selection of online gaming brands through our one affiliate network. We continue to integrate new brands into our network every week in order to maintain a dominant position and provide the most comprehensive service to our affiliates. The software integration is more complicated for some brands than others, which affects the cost and time scale involved.

AGP has set up a product development division to create unique games applications specifically for mobile devices like iPhone, iPad, Android smartphones and other handheld mobile devices. We are designing and developing a range of mainstream games that will be downloadable free of charge and will be monetized by advertising, in-game purchases and paid upgrades. This is a proven business model and with our marketing expertise we expect to produce games that will become very prominent in the mobile market.

AGP will become a recognised player in the online and mobile gaming markets by always utilizing the most modern and sophisticated technology available.

AGP Investment Strategy

In order to achieve our goals stated in our Mission Statement above, AGP is investing in three main areas which are marketing, product development and acquisitions.

Marketing of our Affiliate Network in order to recruit more affiliates consists mainly of advertising in trade publications and exhibiting at trade shows worldwide. In addition, online marketing is being carried out by our marketing team in the Philippines who work alongside our affiliate management team. Marketing strategies for our other products will be determined by the target market for those products when they are ready to be launched.

Product development, which includes research, design, programming and implementation, is also carried out in the Philippines by our highly skilled work force. All work is overseen locally by project managers who report to our senior management team in Spain. We are opening additional offices in Argentina where we are also able to employ low cost skilled staff to carry out development and marketing of new games applications specifically targeted at the Latin America markets.

In order to more quickly achieve a significant share of the mobile applications market we are actively seeking to acquire small applications development companies. Acquisitions will be made strategically in order to expand our range of mobile applications or to bring key personnel into the AGP team.

 

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